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The Nikai Group of Companies is armed with a vision to  second largest American fast food chain — Subway.
        build a diversified global business that provides reliable  The  Nikai  Group  also  broadened  their  horizon  with
        products, exceptional service and superior value to  consulting  and  staffing  within  the  IT  industry  with
        customers. Under Paras Shahdad¬puri’s visionary  TASC.  TASC  company  specialises  in  outsourcing  and
        leadership, the global conglomerate has grown from a  staffing services to large companies around the world
        humble trading enterprise to interna¬tional operations  in various sectors such as banking/finance, call centres,
        in a span of just over two decades, with business  energy, engineering, IT, sales and telecommunications.
        interests across electronics and appliances, information  In the pursuit to perform par excellence, the Group
        technology, general trading and food.                 has surged forward to establish Spotnik Technologies
                                                              — digital solutions  to help  businesses  grow to give
        Total home solutions brand                            better services to their clients. It specialises in building
                                                              cre¬ative  business  applications  that  utilise  location-
        Nikai  Electronics,  winner  of  the  Dubai  Quality  based processes with zero infrastructure deployments,
        Appre¬ciation  Award  (DQAA)  and  Sheikh  Khalifa  real-time  indoor  navigation  mapping,  and  augmented
        Excellence Award (SKEA), currently stands proud as  reality enhancements.
        the torch¬bearer brand of the group that symbolises
        excellence at all levels. It stands testimony to the vision of
        the Chairman, who believes that ‘reliability’ is the single  Nikai Logistics, a subsidiary of the Group, has further
        most important Value of the brand. It encapsulates all  collaborated with 3PL Logistics.
        the other core values like quality-commitment, service-
        integrity, and technological advancement.             Ode to the community

        The unprecedented growth of the brand in an already  When it comes to CSR, Nikai has always led by ex¬ample
        saturated electronics market can be attributed to its  by supporting groups like Dubai Cares, Al Noor Training
        promise of reliability. Today, Nikai has established itself  Centre, Rashid Centre for People of Determi¬nation,
        as a major brand in the region with offices in UAE , Saudi  Dubai Autism Centre and innumerable chari¬ties back
        Arabia , Oman , Georgia and Egypt, offering over 400  home as well. Under the patronage of Sheikh Nahyan
        electronic and household appliances. Thus, labelling it as  bin  Mubarak  Al  Nahyan,  Minister  of  Tolerance  and
        a ‘Total Home Solutions’ brand. A trusted name in over  Coexistence  (former  UAE  Minister  of  Culture,  Youth
        60 countries, with over 60 million satisfied customers, it  and Community Development), Nikai had in¬stituted
        is easily one of the fastest growing names in the region.  an award to the best teacher and to the best student in
        Keeping abreast with the latest advance¬ments in  the Higher Colleges of Technology.
        technology, Nikai constantly introduces new products,
        thus gaining a competitive edge over other players in  The Nikai Group has created a brand that stands firm
        the category.                                         on a foundation of trust. Internally, the sales mantra is
                                                              simple: ‘one satisfied customer leads to another’. Under
        Portfolio of diversified ventures                     Shahdadpuri’s guidance, Nikai has won many accolades
                                                              like  the  Dubai  Quality  Award,  ISO  Excellence  Award,
        Besides the company’s initial foray into general trading  Dubai Service Excellence Award, and the prestigious
        and bulk movement of commodities such as tea, coffee,  Sheikh Khalifa Excellence Award in 2014, 2016 and
        rice and fertilisers to destinations across the world, the  again in 2017. The Nikai Showroom has won the DSES
        group  further  diversified  its  activities  into  the  retail  as the best showroom in the Electronics category, and
        food  business  with  Boston  Foods,  a  franchisee  of  the  has been winning the Superbrands award since 2015.
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