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The Nikai Group of Companies is armed with a vision to second largest American fast food chain — Subway.
build a diversified global business that provides reliable The Nikai Group also broadened their horizon with
products, exceptional service and superior value to consulting and staffing within the IT industry with
customers. Under Paras Shahdad¬puri’s visionary TASC. TASC company specialises in outsourcing and
leadership, the global conglomerate has grown from a staffing services to large companies around the world
humble trading enterprise to interna¬tional operations in various sectors such as banking/finance, call centres,
in a span of just over two decades, with business energy, engineering, IT, sales and telecommunications.
interests across electronics and appliances, information In the pursuit to perform par excellence, the Group
technology, general trading and food. has surged forward to establish Spotnik Technologies
— digital solutions to help businesses grow to give
Total home solutions brand better services to their clients. It specialises in building
cre¬ative business applications that utilise location-
Nikai Electronics, winner of the Dubai Quality based processes with zero infrastructure deployments,
Appre¬ciation Award (DQAA) and Sheikh Khalifa real-time indoor navigation mapping, and augmented
Excellence Award (SKEA), currently stands proud as reality enhancements.
the torch¬bearer brand of the group that symbolises
excellence at all levels. It stands testimony to the vision of
the Chairman, who believes that ‘reliability’ is the single Nikai Logistics, a subsidiary of the Group, has further
most important Value of the brand. It encapsulates all collaborated with 3PL Logistics.
the other core values like quality-commitment, service-
integrity, and technological advancement. Ode to the community
The unprecedented growth of the brand in an already When it comes to CSR, Nikai has always led by ex¬ample
saturated electronics market can be attributed to its by supporting groups like Dubai Cares, Al Noor Training
promise of reliability. Today, Nikai has established itself Centre, Rashid Centre for People of Determi¬nation,
as a major brand in the region with offices in UAE , Saudi Dubai Autism Centre and innumerable chari¬ties back
Arabia , Oman , Georgia and Egypt, offering over 400 home as well. Under the patronage of Sheikh Nahyan
electronic and household appliances. Thus, labelling it as bin Mubarak Al Nahyan, Minister of Tolerance and
a ‘Total Home Solutions’ brand. A trusted name in over Coexistence (former UAE Minister of Culture, Youth
60 countries, with over 60 million satisfied customers, it and Community Development), Nikai had in¬stituted
is easily one of the fastest growing names in the region. an award to the best teacher and to the best student in
Keeping abreast with the latest advance¬ments in the Higher Colleges of Technology.
technology, Nikai constantly introduces new products,
thus gaining a competitive edge over other players in The Nikai Group has created a brand that stands firm
the category. on a foundation of trust. Internally, the sales mantra is
simple: ‘one satisfied customer leads to another’. Under
Portfolio of diversified ventures Shahdadpuri’s guidance, Nikai has won many accolades
like the Dubai Quality Award, ISO Excellence Award,
Besides the company’s initial foray into general trading Dubai Service Excellence Award, and the prestigious
and bulk movement of commodities such as tea, coffee, Sheikh Khalifa Excellence Award in 2014, 2016 and
rice and fertilisers to destinations across the world, the again in 2017. The Nikai Showroom has won the DSES
group further diversified its activities into the retail as the best showroom in the Electronics category, and
food business with Boston Foods, a franchisee of the has been winning the Superbrands award since 2015.